We audit hundreds of small business websites every year. The same 10 mistakes show up over and over — and every one of them is losing customers today.
1–5: The conversion killers
1) No tap-to-call in the header. 2) Contact form buried on a separate page. 3) Missing Google reviews on-site. 4) Slow load speed on mobile. 5) One-line About page with no story.
6–10: The SEO killers
6) Homepage title tag is just the business name. 7) One "Services" page listing 20 offerings. 8) No individual service-area pages. 9) No Google Business Profile connection. 10) No fresh content — the blog hasn't been touched in 3 years.
The fastest fixes
Add tap-to-call in the header, break your services page into individual service pages, add Google reviews to your homepage and update your title tag. Those four changes alone typically lift conversions and rankings in 30 days.
Frequently asked questions
How do I audit my own website?
Open it on your phone. Try to book, quote or call in under 15 seconds. If you can't, your customers can't either.
What's the single most common mistake?
No tap-to-call button in the header on mobile. It's a 5-minute fix that lifts calls by double digits.
How often should I redesign my website?
Every 3–4 years, or when your conversion rate drops below what your industry benchmarks. Small ongoing updates beat big rebuilds.